Business analytics · Automation · AI
Better decisions from the data you already have
We connect ERP, CRM and Excel data into one reliable model, automate the reports your team now builds by hand and add AI that explains what changed and why.
Results from our projects
Less time on reports, more time on decisions
< 2 hours
Monthly reporting, down from 3 working days, with no manual copy-paste.
8 → 4 weeks
Annual budgeting cycle, with three scenarios and monthly plan vs actual.
40+ users
One sales tracking tool, from top management to area managers.
25+ years
Combined experience in sales, planning and financial analytics.
What we do
From data to decisions, end to end
For distribution, manufacturing, retail and wholesale companies that track sales and costs every week. Most projects combine two or three of these areas.
01
Automated reporting and dashboards
Weekly and monthly reports that refresh on their own: one data model, clear KPIs, no copy-paste. In Power BI or Excel.
02
Planning, budgeting and forecasting
Budget and forecast models with scenarios and monthly plan vs actual, from company level down to store and product.
03
Sales and assortment analytics
ABC and seasonality analysis, assortment segmentation and inventory optimization: where you make money and where you lose it.
04
Customer and CRM analytics
Customer segmentation, RFM analysis and churn prediction, so sales and marketing know whom to call and what to offer.
05
Data integration and automation
We connect ERP, CRM, webshop and Excel sources into one documented model and automate data collection and processing.
06
AI reporting and assistants
AI summaries, alerts on unusual movements and an AI analyst on top of your data, delivered by email, Teams or dashboard.
AI, done properly
AI that works with your numbers, not around them
Every figure comes from a validated data model. AI does the first pass that used to take an analyst hours: it reads the reports, explains what changed and why, flags unusual movements and answers questions in Serbian or English.
Numbers come from the model, AI writes the explanation
Alerts on unusual sales, returns or margins
Delivered by email, Teams or in your dashboard
How we work
Clear steps, no surprises
01
Introductory call
30 minutes about the decisions you make, the reports you use today and where time is lost.
02
Data review and proposal
We look at your data sources and reports and propose a concrete scope, timeline and price.
03
Build and automate
Data model, reports, plans and the AI layer, with automatic refresh and delivery.
04
Handover and support
Documentation, training for your team and support after launch. Everything stays in your tools.
Who you will work with
Who is behind Optimus Analytica
Stefan Pešić
Co-founder & Senior Consultant
Stefan has spent more than 15 years helping businesses turn their sales and financial data into better decisions. His focus is business intelligence, planning and reporting automation, and today also AI applied to company data.
Ilija Dobrijević
Co-founder & Senior Consultant
Ilija has more than 15 years of experience at AC Nielsen, Đak Sport and Sport Vision, from operational roles to leadership positions over the last 8 years. His focus is procurement, sales, planning and business analytics. He is a Master of Engineering Management and the founder of napredniexcel.rs.
Free Excel template
Budget template for your business
Plan revenue and costs for 12 months, track plan vs actual and compare three scenarios. Ready-made formulas and charts, no macros.
Which report takes your team the most time?
Describe it in a few sentences. We will reply with a concrete proposal for automating it.
Optimus Analytica
Business analytics, automation and AI
info@optimusanalytica.com
+381 60 493 0440
© 2026 Optimus Analytica. All rights reserved.
Dunavski kej 48, Belgrade